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kwic Privacy Policy

Last Updated march 30th, 2024

1. Introduction

When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control. This Privacy Policy is meant to help you understand what information we collect, why we collect it, and what you can do to protect your information.
Some key terms are defined as follows, and throughout this document:

  1. 1.Nekhop (“kwic.in”, “kwic”, “we”, “us”, or “our”) is the company that collects and processes Personal Data for the purposes described in this Policy
  2. 2.Personal Data is any information relating to an identified or identifiable natural person (“Data Subject”)
  3. 3.Customer or Client is a legal business entity with whom kwic has an agreement to provide the Services

2.What is kwic

kwic is a WhatsApp Business CRM tool that is powered by Nekhop. The product provides a “Conversation Cloud Platform” with WhatsApp Business that allows our Customers to store, manipulate, analyze and transfer messages between their business systems and their customers on a variety of kwic-provided and third party messaging channels (the “Service”). kwic is committed to the protection of Personal Data, including data that we use for our own purposes, and that we maintain on behalf of our Clients.


3. Collection and Use of Personal Data

kwic collects information, including Personal Data, for the following purposes:

  • •Providing and managing the Service
  • •Internal business purposes
  • – Communicating with you and marketing
  • –Recruiting and managing personnel
  • •Collecting payment for the Service
  • •To understand and improve our Service and Website

In order to provide our services to our clients we collect the user’s name, email address and phone number and upload these details into our secure servers (https://app.kwic.in). These details are used only to identify the users and deliver the content that they need on the app. For a better experience, and in order to provide our Service, we may require you to provide us, either directly or indirectly, with certain personally identifiable information, including but not limited to user name, and Oauth2 credentials. The information that we request will be retained by us and used as described in this privacy policy. The app uses third party services that may collect information used to identify you. Links to privacy policies of third party service providers used by kwic

This Policy is not intended to place any limits on what we do with data that is aggregated and/or de-identified so it is no longer associated with an identifiable individual (Data Subject) or Customer of the Services

This Policy is not intended to place any limits on what we do with data that is aggregated and/or de-identified so it is no longer associated with an identifiable individual (Data Subject) or Customer of the Services. kwic Services are not directed to children under 16. If you learn that a child under 16 has provided us with Personal Data without consent, please contact us.

Cloud API

kwic sends messages to Cloud API.The cloud API service stores the messages temporarily. Then, it takes on the task of sending the message to the WhatsApp platform. First, messages are stored for any necessary transmissions.Then, the WhatsApp messages are deleted automatically after 30 days. Click this link for more details.

Providing and managing the Service

In the course of providing the Service, kwic may receive, access, analyze, process and maintain Personal Data on behalf of our Customers. Our Customers determine the types of Personal Data that will be collected and used within the Service, how it will be used and disclosed, and how long it will be stored. For any questions related to how your Personal Data is used by our Customers, please contact them directly.

Service Data, is the information that is processed on behalf of our Customers during provision of the Service.

  • •kwic’s privacy practices related to Service Data are not covered by this Privacy Policy. They are detailed in the kwic Service Data Privacy Statement below
  • •This data privacy statement explains how and what personal data we collect from you through our website. Personal data means all data that can relate to you personally, such as your name, address, e-mail account(s), user behaviour
  • •Your data is stored in secure cloud servers and we try our best to encrypt all personally identifiable information
  • •If you require us to delete your account data, you can request so by sending us an email on support@kwic.in
  • •Upon termination, all your data (contacts, conversations, etc.) is deleted permanently from our database unless you request otherwise.

Account Information, including contact information, user profile information, and information about your payment method, is collected from you when you register or authenticate into our Service and is used to manage payment for the Service, enable us to provide support, and facilitate communication.

    •kwic’s privacy practices related to Account Information are detailed below and throughout this Privacy Policy.

Service Usage Information, is collected, including information about how you are accessing and using the Service. We use this information to understand and improve our Services, and to investigate and prevent security issues, abuse, fraud.

•kwic’s privacy practices related to Service Usage Information are detailed below and throughout this Privacy Policy.

Internal Business Purposes

kwic collects the following information from you through our Website, social media, and other channels for the following purposes:

Communicating with you and marketing practices
  1. 1.Responding to your request for a product demo:When you request a free demo, we may collect your first and last name, job title, WhatsApp number, business email address, and information about your company. We use this information to contact you and otherwise facilitate your free demo.
  2. 2.Responding to your inquiries:When you contact us with a comment, question or complaint, you may be asked for information that identifies you, such as your name, address and a telephone number, along with additional information we need to help us promptly answer your question or respond to your comment. We may retain this information to assist you in the future and to improve our customer service and service offerings (including the Service and Website).
  3. 3.Informing you about products and services.We may use your contact information for our own marketing or advertising purposes. We do not sell or rent your Personal Data to third parties. You can opt out of these at any time by following the steps outlined below.
    – Opt out of our emailing list
    – Send us a communication to request deletion of your contact details
Recruiting and managing personnel
  1. 1.Processing your job application.If you apply for a job at kwic, you may provide us with certain Personal Data about yourself, such as information contained in a resume, cover letter, or similar employment-related materials. We use this information for the purpose of processing and responding to your application for current and future career opportunities.
  2. 2.Managing employees and contractors.If you join the kwic team as an employee or contractor, we will use the information you provided, as well as information we create about you, for human resources purposes including verifying your eligibility and qualifications, performance management, to provide compensation and benefits, investigate incidents, and otherwise facilitate the relationship.
Collecting payment for the Service

For Clients that purchase a paid version of our Service, we collect and process information about how you use the Service, and your Account Information (including contact information, user profile information, and information about your payment method) for the purpose of billing you.

To Understand and Improve our Services and Website
  1. 1.Understanding how you use the Service. Service Usage Information is collected, including information about how you are accessing and using the Service. We use this information to understand and improve our Services, and to investigate and prevent security issues, abuse, fraud.
  2. 2.Visiting our Website. We collect the IP (Internet protocol) addresses of all visitors to our Website and other related information such as page requests, browser type, operating system and average time spent on our Website. We use this information to help us understand our Website activity, and to monitor and improve our Website. In addition to the information described above, our Website uses Cookies. Please refer to the Cookie Policy below for additional details.
  3. 3.Third Party Links. Our Website may contain links to other websites that kwic does not own or operate. We provide links to third party websites as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy policies, notices and terms of use. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat Personal Data. We encourage you to read the privacy policy of every website you visit.

4 Disclosure of your Personal Data
  1. As a matter of practice, kwic does not disclose, trade, rent, sell or otherwise transfer Personal Data, except as set out in this policy. We may transfer or disclose Personal Data as follows:
  2. 1.Service Provider Arrangements. We may transfer (or otherwise make available) Personal Data to third parties who process it on our behalf for the purposes noted above. These third parties may access, process or store personal data in the course of providing these services, but based on our instructions only.
    – As of the date hereof, these third party providers include technical operations such as database monitoring, data storage and hosting services and customer support software tools.
  3. 2.Changes to our Business Structure. kwic may share or disclose data if we engage in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of kwic’s assets, financing, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities (e.g. due diligence).
  4. 3.Compliance with Laws. kwic and our Partner Service Providers of other countries may share or disclose Personal Data to comply with legal or regulatory requirements and to respond to lawful requests, court orders and legal process.
  5. 4.Enforcing Our Rights, Preventing Fraud, and Safety. kwic may share or disclose data to protect and defend the rights, property, or safety of us or third parties, including enforcing contracts or policies, or in connection with investigation and preventing fraud.

5. Your RightsAccess and Correction of Personal Data

If we receive a request from an individual to access or update Personal Data we have collected on behalf of a particular Customer, we will direct that individual to the relevant Customer. We will assist our Customers wherever possible in responding to individual access requests. If you submit Personal Data via our Website or otherwise provide us with your Personal Data, you may request access, updating or correction of your Personal Data by submitting a written request to us. We may request certain Personal Data for the purposes of verifying your identity.


6. How We Protect Personal Data

kwic takes security of user data seriously. We take various steps to protect information you provide to us from loss, misuse, and unauthorized access or disclosure. These steps take into account the sensitivity of the information we collect, process and store, and the current state of technology.

To learn more about current practices and policies regarding security and confidentiality of Personal Data and other information, please see our Security Practices; we keep that document updated as these practices evolve over time.

7. Cookie Policy

kwic uses cookies and similar technologies, to record log data. We use both session-based and persistent cookies.

Cookies are small text files sent by us to your computer and from your computer or mobile device to us each time you visit our website or use our desktop application. They are unique to your account or your browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire.

Some cookies are associated with your account and Personal Data in order to remember that you are logged in and which parts of the Service or Website you are logged into. Other cookies are not tied to your account but are unique and allow us to carry out site analytics and customization, among other similar things. If you access the Services through your browser, you can manage your cookie settings there but if you disable some or all cookies you may not be able to use the Services.

kwic sets and accesses our own cookies on the domains operated by kwic and its affiliates. In addition, we use third parties like Google Analytics for website analytics. You may opt-out of third party cookies from Google Analytics on its website.

We do not currently recognize or respond to browser-initiated Do Not Track signals as there is no consistent industry standard for compliance.


8. Updates to this Privacy Policy

This Privacy Policy may be updated periodically to reflect changes to our Personal Data handling practices. The revised Privacy Policy will be posted on the Website. If you continue to use the Service or the Website after the changes are in effect, you agree to the revised Notice.

We strongly encourage you to please refer to this Privacy Policy often for the latest information about our Personal Data handling practices.


9. Contact Us

Please contact kwic if:

  • •you have any questions or comments about this Privacy Policy;
  • •you wish to access, update, and/or correct inaccuracies in your Personal Data; or
  • •you otherwise have a question or complaint about the manner in which we or our service providers treat your Personal Data.

You can reach the kwic Compliance Officer by emailing support@kwic.inor at our mailing address below:

Nekhop Technology Services,
42,opp. Police Station,
2nd Floor, Sooramangalam
Salem - 636005.

We are a Conversational Engagement Platform empowering businesses to engage meaningfully with customers across commerce.

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